Interested in CR2C2 activities and engagement opportunities?
12:00 - 1:00 PM
Zoom Link: https://ncat.zoom.us/j/96626916585?pwd=crGabjJ5JNgIRqXDf0FYYbK6iesDnP.1 (Registration not required)
The Mobility Futures Alliance has an audacious mission to create an all-new vision for transportation in America. A vision that inspires change toward more sustainable transportation options. We see transportation not just as the movement of people and goods, but as a strategic tool that touches every aspect of life, with the power to make communities safer, healthier, and more vibrant.
America has had a long fascination with travel and the open road, but for most, this dream has been replaced by congestion, delays, and frustration. To move past our failing systems, we must embrace a bold, new vision for what’s next. We will present mobility futures that build excitement – human-centered stories that show how better transportation improves lives while creating significant economic and environmental benefits. We’re not waiting for change, we’re creating it.
David Muyres will share more about how MFA plans to address mobility challenges confronting rural and urban environments through the power of story. He will discuss their process, upcoming projects, and how they plan to use design and storytelling to take the fear out of change, align key stakeholders, and inspire positive action. Through compelling, human-centered narratives, we don’t just explain solutions—we bring them to life. We help people see themselves in a better future and motivate them to help build it.
David Muyres is an experienced innovation and product development leader with global insight and both a technical and creative perspective. He has held functional and executive management positions in Europe, Asia and North America. In addition to his broad corporate experience, has also held leadership positions in academia, started non-profits, and partnered in a consulting office in Washington, DC. He is very passionate about the role design and design thinking can play in transforming business, especially the automotive/mobility industry. His diverse skills and people-focused leadership also has contributed to his success in attracting diverse talent and building dynamic and productive teams through his extensive network of great people.
Muyres most recently was responsible for Global Product Innovation, Consumer Research and Advanced Technology teams at Yanfeng Automotive. In this role, he was responsible for several regional development teams located in Michigan, Neuss, Germany, Shanghai, and Silicon Valley. Prior to this role, he was a Director at the Corporate Innovation Center at Johnson Controls Global HQ in Milwaukee, WI. David previously held the position of Vice President, Educational Initiatives, for Art Center College of Design in Pasadena, CA. In this capacity, Mr. Muyres was responsible for developing new strategic offerings for the college and directed Art Center’s Sustainable Mobility Summits. He also led the Operation Wheels of Freedom Foundation, a USO-like group that honors, entertains and educates the military while helping address serious safety issues and a rise in motor vehicle accidents following deployments. Today he splits his time between Streetscope, a company that has developed an objective measure for evaluating how safe any vehicle moves in traffic, and the Mobility Futures Alliance, a non-profit focused on creating new sustainable forms of transportation that also improve everyone’s quality for life.